Maxine Gardner’s Artful Vision

Detroit Jewish News written by Allan Nahajewski

Maxine DJN

Maxine Gardner of Huntington Woods is reading a book about metamorphosis – how before becoming a butterfly, a caterpillar dissolves into gooey liquid inside the cocoon. She can relate.

In 1994, her husband died at 41 of an aneurysm. Her two sons, then 9 and 12, became her total focus.

Flash forward to today. The butterfly has emerged. A woman who could not color within the lines has become a successful artist, teacher, volunteer and entrepreneur. Last year she launched Artful Vision – a boutique style website enabling gift shoppers to buy American-made arts and crafts and to choose a charity to receive a portion of the profits.

She also finds time to volunteer at Mariners Inn, a homeless shelter and rehab facility in Detroit, where she provides art therapy. She will be honored as the organization’s Volunteer of the Year in November at the Roostertail in Detroit.

This is the story of her journey.

“I didn’t discover I was an artist until I was 46,” she says. “I knew I was creative, but I couldn’t draw a straight line, so I didn’t think I was artistic. But I never gave up. I was always trying one thing after another.”

In 2000, she discovered mosaics. “I took old bowling balls and covered them with iridescent stained glass, turning them into gazing balls that didn’t blow away”, she said. In 2001, her bowling ball mosaics were featured on HGTV.

“I loved the art fairs,” she says. “I loved traveling and connecting with customers and artists. But I herniated a disc in my back. For four months, I couldn’t travel. I lost all my booth fees. I had to find another way to create art and make a living.

My mother-in-law said, “You really ought to be selling your photography”. Around that time, a friend opened a gallery. I started showing in the gallery and the response was so significant that I wanted to go bigger. I didn’t want to go on the road again. How else do I do this? It’s got to be the Internet.”

That’s when the seeds were planted for Artful Vision.

“The original idea was just to display and sell my work, partnering with non-profits. But six months later gas jumped to $4 a gallon. My artist friends on the road were struggling. That got me thinking: If my idea is a good one, maybe I should go bigger.

Launched last August, Artful Vision now features the work of 90 artists, one third from Michigan and all from the United States. When making a purchase, customers choose among the non-profits to donate a portion of the proceeds. Recently, a woman in Alaska bought children’s dress-up clothes on the website from an artist in Colorado and chose to channel her donation to the Troy (Michigan) Nature Society.

Artful Vision keeps Maxine busy, but she carves out time to teach at the Mariners Inn.

“I love being with these men and sharing my love of transformation,” she says. “By taking things no longer useful and transforming them into something beautiful, the men become transformed. They no longer see themselves as homeless or former addicts, but begin to see the creativity within them.

She sums up her own transformation this way: “It took a lot of time to discover who I am. But now I feel radiant with joy because I have evolved into a person I love who is making a difference in the lives of others, helping make dreams come true.”

Note: This reprint is an edited copy of the original longer version of the business and professional section, and sponsored by Best Source Credit Union.

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Huntington Woods Artist, Entrepreneur to Exhibit At Maker Faire

BERKLEY PATCH July 29, 2011 By Leslie Ellis

The celebration of imagination and innovation will take place Saturday and Sunday at Henry Ford Museum and Greenfield Village in Dearborn.

The Maker Faire festival this weekend at Henry Ford Museum and Greenfield Village in Dearborn celebrates the best of American innovation and do-it-yourself spirit – and that suits Huntington Woods artist Maxine Gardner just fine.

Gardner, the visionary behind Artful Vision– an online artists’ gallery that sells products made in the United States and donates a portion of proceeds to charity – will be one of several entrepreneurs displaying their goods Saturday in the Tech Town tent at Maker Faire.

“I’m very excited for the opportunity,” Gardner said. “I have quite a few Michigan artists who gave me the products that I can take there and show.”

Keeping dreams alive

Gardner – with the help of Tech Town, a Detroit-based business incubator – launched Artful Vision last year.

The online gallery gives approximately 90 artists a platformon which to sell goods made in the United States and lets buyers donate a portion of their bill to any of 23 partner nonprofits, she said. Twenty-eight of Artful Vision’s artists are from Michigan, as are 13 of its nonprofits.

Gardner said she had planned to use the model for her own photography business. But, as the economy tanked and gas prices skyrocketed, she saw many of her creative friends struggling to afford fuel to haul trailers to shows on the art circuit, even as crowds – and demand – diminished.

“I thought: What if I could support them staying with their dreams?” she said. “If you’re an artist and the economy goes down, how do you continue earning a living?”

Gardner’s elegant answer to that question won her support from the Detroit business incubator.

“I am a visionary, but I wasn’t a business person,” she said. “In order to make the transition, I needed the support of a place like Tech Town.”

Gardner received mentoring and business training that enabled her to turn her dream into reality.

“It’s such an awesome resource that entrepreneurs in this area can get support there,” she said.

‘Maker Faire is pretty awesome’

This Monday, Artful Vision celebrates its 1-year anniversary, and Gardner remains as enthusiastic as ever about her creation.

“There’s anything from jewelry to children’s dress-up clothes to birdhouses to hand-painted silk scarves,” available on the website, she  said. “So, there’s a nice variety.”

Last week, Gardner said she had an order from Alaska for children’s dress-up clothes made by a costume designer in Colorado; it will benefit the Troy Nature Center.

“How cool is that?” she exclaimed.

The anecdote sums up Gardner’s goal in establishing Artful Vision: “It was all about economic recovery in the United States,” she said.

That creative thinking is what landed her a place at Maker Faire this weekend. She’ll find herself in good company.

“More than 300 makers will bring their wares, ideas, inventions and solutions to Maker Faire Detroit, offering everything from robots, flame shooters and animatronics to solar-powered mechanical sculptures and fashionable finds,” reads the event’s website.

“I think the whole idea of a Maker Faire is pretty awesome,” Gardner said.

Maker Faire For more information, please call 313-982-6001 or visit www.thehenryford.org/makerfaire.

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First Friday: Connecting Creative Detroit

techtownlogo2

Come celebrate the role creative individuals play in shaping Detroit’s economy at TechTown’s First Friday on March 4.

TechTown Director of Communications and Marketing Nichole Christian will lead a panel of community leaders and artists in a discussion about Detroit’s thriving creative culture and the challenge of creating a sustainable economic model.

Among the panelists are Maxine Gardner, founder of Artful Vision, an innovative online art store; Margarita Barry, of I Am Young Detroit; Cezanne Charles, director of ArtServe Michigan; and Matthew Clayson, director of the Detroit Creative Corridor Center.

About TechTown: Since TechTown opened in 2004, First Fridays have been a gathering place for doers and thinkers in Detroit. The event has grown over the years from an informal gathering of several dozen to a networking hub for hundreds of entrepreneurs, professionals, mentors and investors, by providing incubation and acceleration resources including space for lease, coaching, mentoring, educational workshops and access to talent and capital.

About Maxine: With a little business help from a FastTrac NewVenture course offered by TechTown, Gardner launched her startup in August 2010; just one month later, Artful Vision was one of 20 companies nationwide chosen to provide a product sample in the gift bags at the 2010 Emmy award ceremony in New York City.

An artist for more than 12 years, Maxine Gardner is experienced in mosaics and photography. She founded Artful Vision, an online gallery where art aficionados can “purchase with a purpose.” Designed to replace the mundane pizza-kit-in-a-box fundraisers, Artful Vision sells items people really want to buy including wall art, clothing, jewelry and note cards while donating 20 percent of proceeds to the partnering nonprofit organization of the buyers’ choice.

This information has been reprinted from TechTown’s website.

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Five Trendsetting Entrepreneurs Are Driving Detroit Into The Future In Innovative and Creative Ways

From Motown to TechTown

944 cover sm 200944 intro 200Maxine image crop

Throughout history, Detroit has always been at the front of innovation in the industrial and music industries. The landscape of Detroit’s economy has changed, though, and small businesses are leading the way into a new future in some of the most fashionable, artistic and unique ways the city has ever seen. TechTown, Wayne State’s vehicle for economic growth in the city, is changing the scope of one of the Midwest’s most overlooked creative communities. These five trendsetters are in the driver’s seat on the road of possibilities:

There are entrepreneurs and then there are visionaries. Maxine Gardner is the latter. She has found a way to turn her passion for art and giving back into a business through the guidance of TechTown’s FastTrac program.

“Outside, the news was all doom and gloom,” she says. “So I just kept showing up to TechTown for my dose of possibility.” In an economy that has changed the way people spend and donate their money, Gardner has found a way for consumers to make purchases while giving 20percent of the money they spend to nonprofit organizations. Her company, Artful Vision, gives customers the tangible reward of buying products, but also the intangible reward of knowing they helped someone. Customers buy what they need but end up with something even more valuable.

Originally posted in 944 magazine

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Artful Vision – Painting a Brighter Future

GRAND RAPIDS – Necessity precipitates innovation. Many small business owners will admit that they started their business with their backs against the wall. Some of these businesses start with everything resting on the shoulders of the visionary founder. But with hard-work and determination, many reach a turning point that kept the business moving forward. For Maxine Gardner, owner of Artful Vision, this is exactly her story. Continue reading
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Heartbeat Radio for Women interviews Maxine Gardner about Artful Vision

Michelle Wargo of Heartbeat Radio interviewed Maxine Gardner on Wednesday, November 10th.

A few comments by Michelle Wargo:

“It’s a brilliant idea”  & “All of the items available for purchase are beautiful and reasonably priced.”

Interview – Heartbeat Radio For Women

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Huntington Woods artist provides art for Emmy Award gift bags

MICHIGAN- An Oakland-county artist was in New York city on September 27th to supply one of the gifts provided to attendees of the 31st Annual News & Documentary Emmy Awards.

Maxine Gardner, founder and originator of artfulvision.com, delivered her photographic note-cards and, promotional materials to more than 700 guests attending at the Lincoln Center for Performing Arts in New York City. Artful Vision’s innovative business donates a portion each sale to a non-profit organization.

Val Wilson, of Off the Wall Gifts coordinates the Official News Emmy Gift Bags, was intrigued by Gardner’s business concept and extended the invitation to provide a product sample in the gift bags. The invitation is open to only 20 small businesses nation wide. “This is such a wonderful opportunity. To think Katie Couric and Diane Sawyer and others will have my product and information about my business is very exciting.”

The News & Documentary Emmy Awards is a major national broadcast journalism competition that promotes journalistic excellence by awarding the coveted Emmy to the very best news reports and documentary films aired on national television or streamed over the Internet each year.

Gardner wants to change the way America gives. Providing a gift item for guest bags at a news industry function like the Emmy Awards is an opportunity of a lifetime for Gardner, whose business launched August 1st, 2010.

For additional information about Artful Vision, visit www.artfulvision.com , or email  Maxine Gardner support (at) artfulvision.com or call (866) 846-7424.

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Artful Vision is going to the Emmy’s!

* Posted by Connie Mettler on Art Fair Insiders

It should be of no surprise to you that the people who support worthy causes, also buy gifts. Now when shoppers choose unique art and fine craft as gifts they also choose to support a participating non-profit. It’s a win-win for everyone, thanks to Maxine Gardner’s own “artful vision”. Artful Vision is a website organized as a juried online art fair. It includes visual, decorative and functional art, as well as music and creative writing. It’s a unique way for artists to make a difference in communities across the U.S. by donating 20% of every sale to a community or national non-profit.

Artful Vision’s official launch was August 1st and Maxine’s vision is already being recognized for our unique concept. Artful Vision is going to the Emmys. That’s right. Artful Vision has been invited to the News and Documentary Award Emmys as one of the businesses that will provide gifts for the 700 attendees from TV and Internet News. They are one of 30 small businesses that have been afforded this opportunity to put their product or service in front of the people that can see a great story in what they strive to do.

It is all about the power of a network — a friend of Maxine’s told a friend and that friend in turn who was looking for goodies for the Emmy gift bags was caught up in Artful Vision’s concept of encouraging shoppers to choose handmade gifts when they are shopping, especially when those purchases contribute to charity. Maxine has made up 700 packages with handmade notecards and her flyer that will be going into those goodie bags. She has been told to expect her website to crash, so what if, e.g., Diane Sawyer “tweets” about her gift and all her “friends” go to take a look? Crash!

Hopefully you are already a part of Artful Vision’s web business — stay tuned for a viral explosion of art!

View the website: www.ArtfulVision.com

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Huntington Woods-based Artful Vision provides art for Emmy Award gift bags

MICHIGAN- An Oakland-county online art gallery will supply one of the gifts provided to attendees of the 31st Annual News & Documentary Emmy Awards held in New York City on September 27. Artful Vision’s innovative business donates a portion each sale to a non-profit organization.

Maxine Gardner, founder and originator of artfulvision.com, will soon be on her way to New York to deliver her photographic note-cards and, promotional materials to more than 700 guests attending at the Lincoln Center for Performing Arts in New York City.

Val Wilson, of Off the Wall Gifts coordinates the Official News Emmy Gift Bags, was intrigued by Gardner’s business concept and extended the invitation to provide a product sample in the gift bags. The invitation is open to only 20 small businesses nation wide. “This is such a wonderful opportunity. To think Katie Couric and Diane Sawyer and others will have my product and information about my business is very exciting.”

The News & Documentary Emmy Awards is a major national broadcast journalism competition that promotes journalistic excellence by awarding the coveted Emmy to the very best news reports and documentary films aired on national television or streamed over the Internet each year.

Gardner wants to change the way America gives. Providing a gift item for guest bags at a news industry function like the Emmy Awards is an opportunity of a lifetime. If only a few of the 700 guests who receive the bag decide to feature her business in a future feature story, momentum could build for Gardner, whose business launched August 1st, 2010.

I was always creative but never an artist in the traditional sense,” said Gardner, 57. “I’ve always volunteered and I wanted to open a business that supported non-profits while at the same time getting people to buy gifts that are made in America – Artful Vision was the result.”

Assisting in her quest was the MI-SBTDC as Gardner attended FastTrac NewVenture in 2009 and worked with Tammy Thomson of the MI-SBTDC at Schoolcraft College in Livonia.

Tammy has been so supportive. I was so scared when I wrote my first business plan but she was great. She is always available if I need to talk something through. Taking NewVenture was perfect for me; the 10-week class was a good place for me to gain day to day basic business knowledge”. The Michigan Small Business & Technology Development Center (MI-SBTDC) is a statewide business assistance program that provides one-on-one counseling, training and research support for Michigan small businesses. MI-SBTDC Region 9, serving Wayne, Oakland and Monroe counties is headquartered at the Eastern Michigan University College of Business in the Center for Entrepreneurship with full service locations at TechTown in Detroit, Schoolcraft College in Livonia, the Monroe Industrial Development Corporation and Oakland County Business Center.

http://www.artfulvision.com/home.php

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Michigan Artist Launches Innovative Program to Raise Funds for Worthy Causes

HUNTINGTON WOODS, MI — Maxine Gardner has launched artfulvision.com, an innovative program to raise funds for worthy causes through the sale of art and fine craft gifts by American artists.

As an artist, parent, and volunteer,” Ms. Maxine Gardner explains, “I’ve participated in fundraising programs for over 30 years. In today’s economy, it’s hard to justify buying items we don’t want or need to support a worthy cause. Everyone buys gifts throughout the year, so why not shop where everything is made in the U.S.A., the merchandise is unique, and 20% of every sale is donated to a non-profit of the customer’s choice. That’s where artfulvision.com comes in.

Artful Vision’s online gallery features a wide range of visual, decorative and functional gifts for every budget. In this way, artfulvision.com creates a meaningful shopping experience by offering caring individuals the opportunity to lend their support with tasteful choices and beautiful selections that include jewelry, photography, paintings and prints, greeting cards, pottery, clothing, music, and books. Artists donate 20% of each sale to a participating organization of the customer’s choice.

Organizations will find that Artful Vision’s creative and profitable fundraising alternative is easy to organize and manage, has no up-front costs, collections or merchandise to handle. PTAs, religious institutions, and local and national community service groups can benefit from seasonal or ongoing campaigns that this unique program provides. When supporters make artfulvision.com their first-choice for gifts on the web, it’s a win-win for everyone.

It just couldn’t be any easier,” Ms. Gardner emphasizes. “With a click of a mouse, family and friends can save time shopping for those most-wanted gifts while supporting their chosen organization from anywhere in the country.”

Ms. Gardner is a photographer and mosaic artist who lives in Michigan. The growing list of American artists on Artful Vision include: Christine Claringbold, Sharon MacLeod, Derek McCrea, JoAnn Leardi Portnoy, Michele Reynolds, Mae Robertson, Gwendolyn Rodriquez, Vern Scharf, Veronika Tobey, and Michelle Verbeeck.

For additional information about Artful Vision, visit the website: www.artfulvision.com, or contact Maxine Gardner (maxine (at) artfulvision.com) or call (248) 506-3690.

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